DETAILS, FIKTION UND ANZEIGENINVENTAR

Details, Fiktion und Anzeigeninventar

Often included in this Potpourri are header bidding and a publisher’s waterfall, which aren’t really media-buying methods but ways to organize the above methods. The important Radio-feature of the RTB process is its focus on the users, in contrast to other forms of advertising which can focus on the content and topics of publisher’s webpages

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